In connection with Mel Gibson’s THE PASSION OF THE CHRIST, the Christian business community in Canada is stepping up to the plate, sponsoring a national billboard campaign of historic proportions, designed to help people find answers to the questions aroused by this amazing movie.

Mel Gibson’s movie THE PASSION OF THE CHRIST is the most significant thing to come out of Hollywood since the Jesus film. Its impact on society to draw people to the person of Christ has already been phenomenal. This is why Campus Crusade for Christ, The Full Gospel Business Men’s Fellowship, Focus on the Family, Alpha Canada, Outreach Canada, Evangelical Fellowship of Canada and other national organizations have united to seize this opportunity.

The goal is to help people find answers to the questions that THE PASSION OF CHRIST arouses.

To do this, a world class website has been developed to help people explore their questions about Jesus after seeing the movie. The site is called www.TheLife.com . It’s already #1 in a Google search for “Passion of Christ, Chat” and is noted by the Toronto Star and the New York Times.

Now business leaders are setting the stage for a Canada wide billboard campaign of unprecedented proportions, to draw people to this site where they can explore their questions about Jesus and get connected with His body. Christian business people, organizations and churches simply invest in their own hometowns to ensure that the billboards are seen there. What do the billboards look like?

The concept is stark. Picture a billboard with white letters on an all black background. The message reads:

Are you interested in bringing this historical campaign to your community? Great! Just click here